Rock ‘n’ Roll Virtual Running Club Launch
Facebook Page Launch
From the launch on April 20, 2020, to the end of the first week on April 27, successfully grew page from 0 Followers and 0 Likes to 2,816 Followers and 2,630 Likes, which led to over 19,000 signups on RunRocknRollVR.com.
As of May 24, 2021, the page currently sits at 6,736 Followers and 6,272 Likes.
Post performance success
Utilizing a strategy of sharing across owned social assets, posts during launch week garnered a total reach of 1,395,529 engagement of 48,334 across social platforms.
UGC Filters and Frames
Created accessible frames and filters to be utilized by followers to share their photos during competitions.
In the first weekend of race competitions, the frames and filters generated 1,678 usages, and grew to 2,380 and 2,282 usages during the second and third weekends, respectively.